Top 5 Email Marketing Mistakes Pt. 2

As we go over the mistakes that companies are making when carrying out their email marketing campaigns, the second on our list seems to be one that many companies have the most difficulty with. Each and every time that you advertise your company, there should be something there that is of value to your customers. Very rarely do you hear a commercial or see a print advertisement with something simple as the company name and come see us today written under it. Nothing about that would inspire your customers to make an extra trip to come in and do business with you.

In today's world of group buying and online coupon sites, your business has to find a way to compete with others for business. Granted you are targeting your own customers since you had them opt in to your program, but don't let the fact that they are your customers get in the way. Don't you think that if they are in your email program, that they might also be in your competitor's as well? Since you have their attention when they are reading your email, give them a reason to use you and not the competition. That brings us to our second leading mistke:

2. The Offer: If you are just using this email program to remind your customer that you exist as a business, then you do not need to worry about sending them a reason to come see you. They have already done business with you, so a constant reminder is not what they are looking for. Each time they open your email, you have their undivided attention for a split moment, it is up to you how you choose to use it. Depending on your type of business, it is imperative that you offer something of value. The amount of the value is completely up to you. Each offer does not need to break the bank, but giving your email recipients makes them feel like they are getting a little extra because they are participating in your program.

There are many parts to a successful email marketing program, and the two topics that we have covered are just scratching the surface. By correcting the first two that we have gone over, you will start to see almost instant increases in the way your customers respond to this type of advertising.

Tomorrow we will focus in on the timing and scheduling of the emails and how that plays a role in the success of your email program. As always, if you have any questions or comments, please leave them for us.