Hello, welcome back for the fourth installment of our top email marketing mistakes. I would like to apologize for the delay, we ran into some problems with the nice little freeze that Houston got last week. So far we have touched on the value of opt-in emails vs spam email, the offer that you send to your customers, and the best day for delivery. Today we will go over the benefits of scheduling your emails on a regular basis.
4. Regular Scheduling: When using email marketing, one of the main things to keep in mind is that you are using this method to remind customers about your business, and get them back into your business as often as possible. Scheduling your emails on a regular basis is imperative to the success of your campaign. If you are constantly sending emails to your customers, they will no longer feel the need to open each email, since they know they will be receiving another within a short time span. If you are sending your emails to far apart, then you are loosing out on the time that they did not come into your business. Sending your emails every couple of weeks apart, you are making sure that you are not bombarding them to many emails, and at the same time making sure they will open each one, since another will be weeks away.
Hopefully by now you have been able to pinpoint the problems that you may have been running into with your email marketing campaign. These first four mistakes that we talked about are very common, but also very easy to fix. The final installment of this series will be over the design and look of your email. In ensuring that we are providing you with the best information possible, we welcome all comments on our posts.
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