Welcome back, I hope that so far you have found the information in our first two articles over email marketing mistakes helpful, and that you have been able to adjust your campaign for any problems that may have been brought to light. The next mistake is one that is very easy to make for anyone that is just starting out with an email marketing campaign.
Typically most people arrive at work, have a cup of coffee, talk to their coworkers for a few minutes, and then turn to their email to see what all they have received. Is your email in their box? If it is, is your customer going to open it? Do they have time to read it? Even if they do, are they going to be receptive to the offer that you are sending them?
3. Email Timing: The answer to all of the questions above lay in two little words: email timing. The day and time that your customer receives your email is one of the most important things to the success of your campaign. If your customer doesn't even have time to read the email, then it was a waste of time to even send it to them. Studies have shown that Tuesday morning is the best time for your customer to receive your email. This is the portion of the week that is a little more lax, allowing your customer to be more receptive and prone to act acting upon your offers. This does not mean that other days will not suit your purposes, it just means that other days may not be as rewarding to your campaign. Any email program that you are using should allow you the ability to schedule the day and time that you want your email to be delivered. Remember you are only scheduling when you will be sending it out. Depending upon the delivery process, it may not arrive at the exact time you planned. You may never be able to pinpoint the exact time your customer will receive your email, but you can, and should control the day.
The first three mistakes that we have gone over work together in harmony. Making sure that one component is good, and leaving another behind will not benefit you in any way. Email marketing is just like any other form of marketing in that it has many pieces that need to come together correctly for it to be successful.
Tomorrow we will look more into the scheduling aspect of how often to send your emails, and the reasons behind a steady constant emailing schedule. Once again, if you haven't read the first two posts, take a quick look and make sure that you are on the right track. We thank your for reading our post, and would love to hear back from you. Don't be shy, leave us a comment and let us know we are doing.
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